www.WFM.com/Feedback is the address Whole Foods Market uses for its guest survey, and the invitation to take it is printed on store receipts. Most people open the survey, click through the ratings in a hurry and close it without saying anything a store team can use.
We think a little preparation changes that. Below are ten short questions to answer for yourself before you start. They take about two minutes, and they turn a quick survey into feedback that actually reaches the right department.
Why a Short Self-Check Helps
A survey screen asks you to score things like freshness or checkout on a scale. Without a moment to think, most shoppers pick the middle number and move on.
Answering a few questions before you open www.WFM.com/Feedback gives you real examples to work with. A score backed by a clear example is far more useful to a store manager than a score on its own.
The Ten Questions at a Glance
Work down the list and note a word or two for each answer.
| No. | Question to ask yourself | Why it matters |
|---|---|---|
| 1 | Is my receipt from a Whole Foods Market store? | Only store receipts carry the invitation |
| 2 | Is the receipt still recent? | Invitations are valid for a limited time |
| 3 | Which departments did I use? | Points your comments to the right team |
| 4 | Was the produce fresh? | Freshness is a core promise of the store |
| 5 | Did I buy from the prepared foods area? | Temperature and stock levels vary through the day |
| 6 | Did a team member help me? | Good service deserves a name or a mention |
| 7 | How long was checkout? | Wait times affect staffing decisions |
| 8 | Did member prices ring up correctly? | Pricing errors are simple to fix once reported |
| 9 | Was the store clean and easy to move around? | Covers carts, aisles and restrooms |
| 10 | What one change would I make? | Gives the survey a clear, useful ending |
Questions 1 and 2: Can Your Receipt Open the Survey?
Start with the receipt itself. The survey invitation and the details you will need are printed on receipts from Whole Foods Market stores. A delivery order or a receipt without an invitation will not open the store survey at www.WFM.com/Feedback.
Then check the date. Invitations are only valid for a limited time, so if your visit was a while ago, read the wording on the receipt before you begin.
Question 3: Which Departments Did You Use?
A Whole Foods Market store is really several shops under one roof, from produce and the bakery to seafood, meat and the prepared foods counters. Jot down the two or three you used most. Your later comments will make far more sense to the store when they are tied to a department.
Questions 4 and 5: Fresh Produce and Prepared Food
Think about what you actually saw. Were the greens crisp, or were there wilted bunches left out on display? Was the fruit ripe, or bruised?
If you bought from the hot bar or salad bar, timing matters. Food that has been sitting for a while late in the evening is a different experience from the lunchtime rush, so note roughly when you shopped.
Question 6: Did a Team Member Help You?
Think of the person who found an item for you, cut cheese to order or carried a heavy bag. If you caught a name from a name tag, write it down. Specific praise is one of the most welcome things a store team can read.
Questions 7 and 8: Checkout and Pricing
Checkout is where most visits are won or lost. Estimate how long you waited and how many lanes were open.
Then look at the receipt line by line. If a sale price or a member price did not ring up as shown on the shelf, the survey is a fair place to mention it, along with the product name.
Question 9: Was the Store Clean and Easy to Use?
Think about carts, aisles, spills, restrooms and parking. Clear aisles and clean restrooms are noticed by every shopper but rarely mentioned. A short comment either way helps.
Question 10: What One Change Would You Make?
End your www.WFM.com/Feedback answers with a single idea. It might be one more open register at 6 pm, a restocked shelf for a product you buy every week or better signs in the bulk aisle. One clear suggestion is easier to act on than a long list.
Taking the Survey Once You Are Ready
With your answers in hand, the www.WFM.com/Feedback survey moves quickly.
- Open the survey address printed on your Whole Foods Market receipt.
- Enter the store and transaction details exactly as the receipt shows them.
- Use your ten answers to rate each area honestly.
- Write a short comment that names the department and the problem or the praise.
- Submit the survey and keep a photo of the confirmation screen.
For screenshots of each stage, see our Whole Foods survey steps page.
About the $250 Gift Card Claim
The old title of our www.WFM.com/Feedback page promised a $250 gift card. We could not confirm the current official sweepstakes rules, including prize amounts, the number of winners or entry limits, so we removed those claims from our page.
If a sweepstakes is offered, the official survey page will show its rules and closing dates. Read those before you rely on any prize. Any offer we are able to verify appears on our Whole Foods survey rewards page.
Whole Foods Market in Brief
| Detail | Fact |
|---|---|
| Founded | September 20, 1980, in Austin, Texas |
| Founders | John Mackey, Renee Hardy-Lawson, Mark Skiles and Craig Weller |
| Owner | Amazon, which completed the purchase for $13.7 billion on August 28, 2017 |
| Stores | 549, as listed for 2026 |
| Countries | United States, Canada and the United Kingdom |
| Chief executive | Jason Buechel, since September 2022 |
| Team members | About 105,000 in 2023 |
Whole Foods Market Headquarters in Austin
Whole Foods Market is still run from downtown Austin, Texas, the city where it began. For store hours, weekly sales and the store finder, use the official Whole Foods Market website.
Whole Foods Market on Social Media
| Platform | Profile |
|---|---|
| Whole Foods Market on Facebook | |
| Whole Foods Market on Instagram | |
| X (Twitter) | Whole Foods Market on X |
Common Questions Before You Start
Is www.WFM.com/Feedback the Official Survey Address?
The address to trust is the one printed on your own Whole Foods Market receipt. Type it exactly as shown. This page is an independent guide and is not part of the official survey.
Can a Delivery Order Open the Store Survey?
Usually not. The store survey invitation is printed on receipts from in-store purchases. Problems with a delivery order are best reported through the app or service you used to place it.
Does Every Survey Enter a $250 Gift Card Drawing?
We could not confirm current sweepstakes rules, prize amounts or entry limits. If a drawing is offered, the official survey page will set out the terms, so read them before you count on a prize.
How Long Should My Survey Comment Be?
Two or three sentences is plenty. Name the department, say what happened and add the rough time of your visit. A short, specific comment is easier for a store team to act on than a long one.
Is This Guide Connected to Whole Foods or Amazon?
No. We are an independent team with no link to Whole Foods Market or Amazon. We never see your survey answers, which go straight to Whole Foods through the address printed on your receipt.
Two Minutes of Thought, Then the Survey
Whenever you shop, run through the ten questions, then take your notes to www.WFM.com/Feedback and let the survey do the rest. Our Whole Foods survey FAQ covers more situations, and if a detail here no longer matches the receipt in your hand, please let us know on our contact page.
This guide is written and checked by our own editorial team. We are not affiliated with Whole Foods Market, Amazon or any Whole Foods store.